Dear Creatives, I recently had the opportunity to read & review a book about branding. Why would I be interested in branding you say? First of all as a blogger & small business owner with one day thinking of growing big dreams from humble beginnings how could you not be interested in branding. So when I had the chance to apply for this opportunity I jumped in & never looked back. At first I thought what did I get myself into? Was this going to be a hard read having no prior knowledge of branding? I luckily found out that it is an easily read book about branding told with examples, stories & later challenges for yourself.

StoryBranding

{You can purchase this book on Amazon currently for $16.47 or for on Kindle for $9.99}

Now let me tell you why I found this book helpful. Having no prior knowledge of branding it provides the reader with the background they need on the subject explaining the process of branding & why it is important for you to think about. I found it interesting to read about examples of what worked & backfired for companies which gave me a better perspective of what things to think about.

Some of my favorite things about the book are:

• That the end of each chapter has bullet points of important key points for review & quick reference.
• “Storybranding is based on a premise that brands should strive for authenticity,”quoted from book StoryBranding.
• Finding out key points like,” Most successful brands are typically those who have known & followed their grain from the start.” Quoted from book StoryBranding.
• How to find out your authentic voice & branding style / fit & build a brand that connects with your customers
• Simple ways of marketing to today’s customers by telling the story of the product/brand
• Examples of how to do I am statements & Story Brief
• References & suggested reading at the end of the book

What I didn’t care for were the some of the lack luster illustrations being a visual person, but this isn’t about art, right. Don’t expect this to be an exciting read, it is an educative book, but easily read. This book is a good read for anyone wanting to dip into knowing about branding & marketing without having to know all the professional terms. I think it would be beneficial to anyone who blogs with a small business, marketers, advertisers and other entrepreneurs especially if you don’t have money to hire an advertising agency for your branding & marketing.

What branding or marketing books have you read? What books have helped your creative small business?

Disclosure: I received a copy of StoryBranding by Jim Signorelli from Greenleaf Book Group in order to read & review.